Retail Media Strategist (Walmart Connect) - Freelance Contractor

div class= content-intro p Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. /p

p Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. /p

p By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at a href= https://later.com/ later.com /a . /p /div p strong Location: /strong Remote /p

p strong Type: /strong Contract, Ongoing /p

p strong Duration: /strong Per Project Basis (Approx 8 - 10 hours / week) /p

h2 strong About this position: /strong /h2

p We’re looking for a freelance strong Retail Media Strategist (Walmart Connect) /strong to help us scale one of our most important emerging paid media channels. This role is equal parts strong operator and enabler /strong —you’ll own execution end-to-end while building the foundation, playbooks, and internal capability needed to make Walmart Connect a repeatable, high-performing growth channel. /p

p You’ll partner closely with the Head of Paid Media and broader performance marketing team to strong launch, optimize, and prove out pilot campaigns /strong , while upskilling internal buyers on best practices across strategy, execution, and reporting. /p

h2 strong What you'll be doing: /strong /h2

ul

li

h3 strong Strategy /strong /h3

ul

li Define and execute the strong Walmart Connect channel strategy /strong , including campaign structure, budget allocation, and testing roadmap /li

li Identify strong high-impact opportunities /strong to scale performance based on early pilot results and performance data /li

li Develop strong channel-specific playbooks /strong for campaign setup, optimization, and reporting /li

li Translate campaign insights into strong clear, actionable recommendations /strong for internal stakeholders and (as needed) clients /li

/ul

h3 strong Technical / Execution /strong /h3

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li Own strong hands-on keyboard execution /strong across Walmart Connect campaigns (setup, trafficking, optimization, pacing) /li

li Build and manage campaigns across strong Sponsored Products, Sponsored Brands, and DSP (as applicable) /strong /li

li Monitor performance daily and optimize against key KPIs (ROAS, CPA, CTR, conversion rate) /li

li Troubleshoot performance issues and identify strong root causes quickly using data /strong /li

li Establish strong reporting frameworks and dashboards /strong to track performance and surface insights /li

/ul

h3 strong Team / Collaboration /strong /h3

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li Partner with the Head of Paid Media and cross-functional teams (Client Services, Creative, Analytics) to ensure strong integrated campaign execution /strong /li

li Act as the strong internal subject matter expert /strong on Walmart Connect—supporting campaign planning and troubleshooting /li

li Collaborate with internal stakeholders to ensure strong alignment between media strategy and broader campaign goals /strong /li

li Participate in strong client-facing conversations /strong when needed to represent strategy and performance /li

/ul

h3 strong Research / Best Practices /strong /h3

ul

li Stay on top of strong Walmart Connect updates, betas, and best practices /strong , bringing forward new opportunities proactively /li

li Benchmark performance and identify strong optimization opportunities based on industry trends and competitor activity /strong /li

li Continuously refine internal processes to improve strong efficiency, scalability, and performance outcomes /strong /li

li Lead the development of strong training materials and enablement sessions /strong for internal media buyers /li

/ul

/li

/ul

h3 strong What You Bring: /strong /h3

ul

li 3+ years of experience in paid media, with strong direct hands-on experience in retail media networks (Walmart Connect strongly preferred) /strong /li

li Proven track record of strong owning and optimizing campaigns hands-on /strong (“in platform” execution is non-negotiable) /li

li Strong understanding of strong retail media KPIs, attribution models, and optimization levers /strong /li

li Demonstrated ability to strong translate data into actionable insights and strategy /strong /li

li Experience creating strong playbooks, training materials, or upskilling internal teams /strong /li

li Strong communication skills with the ability to strong simplify complex concepts for different audiences /strong /li

li Comfortable operating in a strong fast-paced, ambiguous environment /strong with high ownership and accountability /li

/ul

p strong Nice to Have: /strong /p

ul

li Experience with other retail media networks (Amazon Ads, Target Roundel, etc) /li

li Agency experience managing multiple campaigns/clients /li

/ul

p Experience working in strong client-facing environments /strong /p

h2 strong How you work: /strong /h2

ul

li data-start= 102 data-end= 257 strong data-start= 102 data-end= 123 Driven by Impact: /strong You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. /li

li data-start= 259 data-end= 417 strong data-start= 259 data-end= 292 Strategic Customer-Centric: /strong You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. /li

li data-start= 419 data-end= 575 strong data-start= 419 data-end= 449 Curious Growth-Oriented: /strong You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. /li

li data-start= 577 data-end= 749 strong data-start= 577 data-end= 607 Collaborative Resilient: /strong You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. /li

li data-start= 751 data-end= 883 strong data-start= 751 data-end= 776 Accountable Honest: /strong You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. /li

li data-start= 885 data-end= 1039 strong data-start= 885 data-end= 913 Emotionally Intelligent: /strong You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. /li

/ul

h2 strong Our approach to compensation: /strong /h2

p We take a market-based data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. /p

p Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. /p

p To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. /p

p Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. /p

p Salary Range: /p

p $75 - 100 / hour /p

p em *Co-op team members, independent contractors, and freelancers are not eligible for company benefits. /em /p

p strong #LI-Hybrid #LI-Remote /strong /p div class= content-conclusion h2 strong Where we work: /strong /h2

p We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. /p

h2 strong Diversity, inclusion, and accessibility: /strong /h2

p At Later, we are committed to fostering a culture rooted in an strong inclusion-first mindset at every level /strong of the company, embracing the importance of hiring and strong building teams for culture add rather than culture fit /strong . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. /p

p We are committed to creating a strong diverse environment /strong and are proud to be an strong equal opportunity employer /strong . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process. /p /div