Growth Lead, Northeast Asia

OKX · Northeast Asia (Remote)

Marketing🌍 RemoteAPAC OKPosted 2026-08-24

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h2 class= heading-2 ace-line old-record-id-doxusl2cgB8vs7Q3ent4HKPgocd strong Who We Are /strong /h2

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div class= ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. /div

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div class= ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. /div

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div class= ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb Across our multiple offices globally, we are united by our core principles: em We Before Me /em , em Do the Right Thing /em , and em Get Things Done /em . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. /div

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h2 class= heading-2 ace-line old-record-id-doxusDiFgjU3xxMANmasykozERf strong About The Opportunity /strong /h2

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div class= ace-line ace-line old-record-id-FKPYdHVhGo4U6YxGUcNlnf6lgSh We are looking for a product-driven marketing leader to accelerate the growth and adoption of OKX products across North East Asia. /div

div class= ace-line ace-line old-record-id-CfDSdTJlxoY0fcxcEMJl7lkegId This is not a traditional brand or events-focused marketing role. The role sits at the intersection of strong Product, Growth, Marketing and Business /strong , with a strong focus on understanding CeFi products, identifying market opportunities, and translating them into measurable user and business growth. /div

div class= ace-line ace-line old-record-id-N1CddLHPZoAhm6xy4sxlYSyBgLh The ideal candidate has strong product sense, understands crypto users and trading behavior, and is highly data-driven. You should be comfortable working closely with Product, BD, VIP, Affiliate and local market teams to identify growth opportunities, build GTM strategies, and continuously improve acquisition, activation, engagement, retention and monetization. /div

div class= ace-line ace-line old-record-id-SCyxdUXKAoMeeTxWb6Flk2udggb You will also need strong judgment when operating across different market and regulatory environments, ensuring that growth strategies, user targeting and marketing execution are appropriate for each market. /div

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h2 class= heading-2 ace-line old-record-id-doxusC0ScijlHsAbE8dYk7NUSrd strong What You’ll Be Doing /strong /h2

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ul class= list-bullet1

li class= ace-line ace-line old-record-id-DWyNdvLVwoW6GOxWU9DlZpSPg4c data-list= bullet

div Own the strong product growth marketing strategy for NEA /strong , with a strong focus on measurable business outcomes, including user acquisition, activation, trading activity, retention and revenue. /div

/li

li class= ace-line ace-line old-record-id-GIp6dlCQ6ofv9axUEd0lennYgkb data-list= bullet

div Develop a deep understanding of strong CeFi /strong strong products and crypto trading /strong , including Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products and other key trading tools, and identify which products and features can become meaningful growth drivers in each market. /div

/li

li class= ace-line ace-line old-record-id-V56Zd2EOjoRjXBxUqUCl0jFvgth data-list= bullet

div Build and execute strong product-led GTM strategies /strong based on local user behavior, competitor dynamics and market opportunities rather than relying primarily on brand campaigns or offline events. /div

/li

li class= ace-line ace-line old-record-id-LYWkdmEZWoadvyxx6Kxl4LMrg4e data-list= bullet

div Work closely with strong Product, Business, BD, VIP, Affiliate and regional teams /strong to translate product capabilities into user acquisition, conversion and monetization opportunities. /div

/li

li class= ace-line ace-line old-record-id-H6QSdsRePoHFBfxwOvTlHA6EgJc data-list= bullet

div Use data to understand the full user funnel, identify growth bottlenecks and continuously optimize campaigns, product positioning, incentives, conversion journeys and user segmentation. /div

/li

li class= ace-line ace-line old-record-id-DwP7dSdehodsiUx0s0wlgL7rgFb data-list= bullet

div Understand and effectively use different strong digital and growth marketing tools /strong , including performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and incentive mechanisms. /div

/li

li class= ace-line ace-line old-record-id-SJDDdl3SMoSHoex4p5ZlhACmgVb data-list= bullet

div Develop clear user segmentation strategies across retail traders, active traders, high-value users and other relevant customer groups, and design differentiated product propositions and growth strategies for each segment. /div

/li

li class= ace-line ace-line old-record-id-M4dvdkiWwooc1Zx1zwGlqB8egfd data-list= bullet

div Act as the strong voice of NEA users /strong to global Product teams by identifying product gaps, competitive disadvantages and emerging user needs, and help prioritize opportunities that can materially improve growth. /div

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li class= ace-line ace-line old-record-id-UGvNduMFsoKM4vxxRaVlPPl1gCc data-list= bullet

div Conduct structured analysis of competitors, including their products, pricing, incentives, campaigns, user journeys and growth mechanisms, and translate insights into actionable recommendations. /div

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li class= ace-line ace-line old-record-id-WRhVdKj1uoDdPGxcFskllP5Hgic data-list= bullet

div Establish clear KPIs and measurement frameworks for major marketing initiatives, with strong accountability for their impact on product adoption and business growth. /div

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li class= ace-line ace-line old-record-id-TUKDd8eQIolJSAx9mdnlUnM8g2b data-list= bullet

div Develop market-specific GTM strategies with appropriate consideration for strong local regulatory requirements, user targeting, communication boundaries and distribution approaches /strong , working closely with relevant internal stakeholders. /div

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li class= ace-line ace-line old-record-id-VSfMd9ckcovIWexPPbAlVxsTgpf data-list= bullet

div Build scalable growth playbooks that can be tested in individual NEA markets and expanded when proven successful. br br /div

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h2 class= heading-2 ace-line old-record-id-doxusJHbXag5ngXLLiXggj1zhBg strong What We Look For In You /strong /h2

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li class= ace-line ace-line old-record-id-GA0edJBHYoudvdxB1eqlNiMOglb data-list= bullet

div strong Strong /strong strong CeFi /strong strong and crypto product knowledge is essential. /strong You should understand how centralized exchanges work and be familiar with major trading products, user journeys and the competitive landscape. /div

/li

li class= ace-line ace-line old-record-id-E97yd33fTo6ue0x5eMnlF1sIgib data-list= bullet

div Strong strong product sense /strong — able to understand why users choose one product over another, identify product-market gaps, and translate product capabilities into compelling growth propositions. /div

/li

li class= ace-line ace-line old-record-id-BJeMdipxwoYVEWxxWO8lG1eCgDh data-list= bullet

div Highly strong data-driven and commercially minded /strong . Comfortable using data to diagnose problems, prioritize opportunities and measure whether marketing initiatives actually contribute to user and revenue growth. /div

/li

li class= ace-line ace-line old-record-id-B0pEdKWvto8iTDxMGlglcs7ygVd data-list= bullet

div Strong understanding of strong digital growth tools and mechanics /strong , including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL channels, promotions, incentives and conversion optimization. /div

/li

li class= ace-line ace-line old-record-id-V2W8d8WKEoUsO5xoj6hlYLGPgEg data-list= bullet

div Proven experience driving strong measurable business or product growth /strong , rather than primarily managing branding, communications, events or community activities. /div

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li class= ace-line ace-line old-record-id-M2wjd15YxoA2M5x81RJlQ1OWgth data-list= bullet

div Strong understanding of crypto user behavior, particularly active traders and high-value users. Direct crypto trading experience is highly desirable. /div

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div Ability to work cross-functionally with strong Product and Business teams /strong and influence priorities without relying on direct reporting lines. /div

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li class= ace-line ace-line old-record-id-QykadCUbtooJCgxPClilQUn9gsb data-list= bullet

div Strong market judgment and awareness of how growth strategies may need to differ across regulatory and market environments. /div

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li class= ace-line ace-line old-record-id-QN9bdOcOWoBkBDxSaLOloHhKgaf data-list= bullet

div Ability to balance strong growth ambition with responsible execution /strong , including appropriate user segmentation, targeting, communication and channel strategies. /div

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li class= ace-line ace-line old-record-id-Z8qudO8ugo1yQNxTJlsllBjzgIg data-list= bullet

div Strong analytical capability in market research, competitive analysis, funnel analysis and campaign performance. /div

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li class= ace-line ace-line old-record-id-Lw7mdwSa7oQ9P3xEGJNleYnwg4b data-list= bullet

div Strong communication and leadership skills, with the ability to turn complex product and market insights into clear priorities and executable plans. /div

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div Experience in major North East Asian crypto markets is highly preferred. /div

/li

li class= ace-line ace-line old-record-id-IFGXdcqn0oh79qxMqBflrt7zgmf data-list= bullet

div Fluency in 1 or more NEA Language and English. br br /div

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h2 class= heading-2 ace-line old-record-id-doxusKUjfoqh7QZ5RVAXhjX7gig strong What Success Looks Like /strong /h2

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div class= ace-line ace-line old-record-id-YHMEdMQiUojBigxcZPjlro85gRg Success in this role is not measured primarily by the number of campaigns, events or impressions generated. /div

div class= ace-line ace-line old-record-id-KNoidZTluodJPWxYnd2lUqfRgOh We expect this leader to demonstrate measurable impact on: /div

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li class= ace-line ace-line old-record-id-Yelhd9ZTIoS2QJxeFEWlrbJ6gCO data-list= bullet

div Product adoption and active users /div

/li

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div Trading activity and revenue /div

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li class= ace-line ace-line old-record-id-PJtvdLqwGoHClFxPghwlw26bgLf data-list= bullet

div Acquisition and activation efficiency /div

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li class= ace-line ace-line old-record-id-VLnzd0vt8oMv3KxJkB6lf1okgDb data-list= bullet

div User retention and reactivation /div

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li class= ace-line ace-line old-record-id-VLyYd52s4ogJlPx3jNalDRlwgwf data-list= bullet

div Conversion of high-potential user segments /div

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li class= ace-line ace-line old-record-id-ViOYduy8IoXN9vx490Yl3T4TgYd data-list= bullet

div Successful adoption of priority products in NEA /div

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li class= ace-line ace-line old-record-id-GsiedIp7ioyNzdxkqGmlQiH1geg data-list= bullet

div Identification and closing of meaningful product and market gaps /div

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li class= ace-line ace-line old-record-id-CothdsxwCo8oRJx8xypl6v0Sgjg data-list= bullet

div Effectiveness of collaboration between Marketing, Product and Business teams br br /div

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h2 class= heading-2 ace-line old-record-id-doxusxvzyTH4iZpRPTygm6sKzcf strong Perks Benefits /strong /h2

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li class= ace-line ace-line old-record-id-doxus9Bu8Z2VOqDK5F51723OA8g data-list= bullet

div Competitive total compensation package /div

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li class= ace-line ace-line old-record-id-doxusB7tdGuv2SmCPjgmCN3Jb1c data-list= bullet

div L D programs and Education subsidy for employees' growth and development /div

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li class= ace-line ace-line old-record-id-doxusZTvzFyB7VKd89mBtiKL9ob data-list= bullet

div Various team building programs and company events /div

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li class= ace-line ace-line old-record-id-doxus4VLa66AV1kBqr1XQp7CFec data-list= bullet

div Wellness and meal allowances /div

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li class= ace-line ace-line old-record-id-doxusktLuOm7fBzEDlSg6b719qf data-list= bullet

div Comprehensive healthcare schemes for employees and dependants /div

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div More that we love to tell you along the process! /div

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/div div class= content-conclusion div data-lark-html-role= root span class= text-only data-eleid= 18 span class= text-only span class= text-only data-eleid= 6 Notice: br /span /span /span

div data-lark-html-role= root span class= text-only data-eleid= 26 span class= text-only All official /span span class= text-only text-with-abbreviation text-with-abbreviation-bottomline OKX /span span class= text-only vacancies are published on this website. /span /span span class= text-only data-eleid= 28 span class= text-only While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. /span /span strong span class= text-only data-eleid= 29 span class= text-only If in doubt, please apply directly through our official careers website. /span /span /strong /div

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div data-lark-html-role= root span class= text-only data-eleid= 18 span class= text-only Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to /span span class= text-only text-with-abbreviation text-with-abbreviation-bottomline OKX /span span class= text-only 's /span /span a class= link rich-text-anchor __anchor-intercept-flag__ text-content-link href= https://www.okx.com/en-eu/help/okx-candidate-privacy-notice target= _blank data-eleid= 19 data-lark-is-custom= true data-lark-link= true Candidate Privacy Notice /a span class= text-only data-eleid= 20 span class= text-only . /span /span /div /div