(Senior) Product Director, Local Growth
OKX · LATAM; Mexico (Remote); Remote Roles - LATAM
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h2 class= heading-2 ace-line old-record-id-doxusl2cgB8vs7Q3ent4HKPgocd strong Who We Are /strong /h2
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div class= ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. /div
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div class= ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. /div
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div class= ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb Across our multiple offices globally, we are united by our core principles: em We Before Me /em , em Do the Right Thing /em , and em Get Things Done /em . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. br br
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div class= old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. br br /div
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h2 class= heading-2 ace-line old-record-id-TunGdNQsToLGO1xV5ZClhky5gxc About The Opportunity /h2
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div class= ace-line ace-line old-record-id-doxlgpbcQvcMpVkJ8prUBGnB5sd OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. We are looking for a product leader who has driven a complete 0-to-1 cycle in a priority overseas market — someone who will own the product strategy and local growth playbook for a specific region or country, and be directly accountable for product competitiveness and business growth outcomes in that market. /div
div class= ace-line ace-line old-record-id-doxlgiRaRnZ7T6a8UnBAgFZI7rf This role sits at the intersection of the Local business team and Global product and engineering. You'll go deep into the local market — translating user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies — while driving Global product and engineering resources to deliver locally, ensuring the product experience and competitiveness actually take off on the ground. /div
div class= ace-line ace-line old-record-id-doxlgUpgNlg77LGZCJfhft04zbe We are not prescriptive about which specific region you've built in previously — LatAm, Southeast Asia, Turkey, MENA, or others are all relevant. What matters is that you have personally built a business in an emerging market, closed the growth loop, and can transfer that methodology to OKX's priority regions. /div
div class= ace-line ace-line old-record-id-doxlg5snITk8sEX69VTTy70TXmc This is a product leadership role, not a country general manager role — but you need to operate with near business-owner accountability: responsible for the region's core growth metrics and product competitiveness, not just shipping features. /div
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h2 class= heading-2 ace-line old-record-id-doxusC0ScijlHsAbE8dYk7NUSrd strong What You’ll Be Doing /strong /h2
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div class= ace-line ace-line old-record-id-doxlgcmVybmX3frDtYbDqUplP2e strong Regional Product Strategy Local Growth Planning /strong /div
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div Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes. /div
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div Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization. /div
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div Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior. /div
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div class= ace-line ace-line old-record-id-doxlgFyMMEFZdR4WQeaM8WQAHPf strong Local Product Experience Competitiveness /strong /div
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div Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey. /div
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div Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement. /div
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div Adapt to local market characteristics (inflation-driven demand, competitor switching costs, payment method preferences, etc.) to reduce drop-off from registration to first trade and shorten time-to-first-trade. /div
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div class= ace-line ace-line old-record-id-doxlg9Zq39aLL2AzHdxBmVUioDh strong Channel Growth Cross-team Collaboration /strong /div
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div Work with local teams to identify effective user acquisition channels; lead the discovery, introduction, integration, and scaling of high-impact channels. /div
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div Leverage your local network — KOLs, fintech partners, payment providers, regulatory contacts — to accelerate market entry and growth. /div
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div Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives. br br /div
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h2 class= heading-2 ace-line old-record-id-doxusJHbXag5ngXLLiXggj1zhBg strong What We Look For In You /strong /h2
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div strong 0-to-1 business building and growth experience in an emerging market /strong (e.g., LatAm, Southeast Asia, Turkey, MENA, or similar) — you can clearly articulate the regional metrics you owned and the business outcomes you delivered. You held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region. /div
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div strong Comprehensive business growth and user growth methodology /strong — you have fully owned a user funnel (acquisition → activation → retention) and can speak to results with data: CAC, activation rates, D7/D30 retention, LTV, reactivation. Your work was growth experimentation and product intervention, not just media buying. /div
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div strong Strong product management capability /strong — you can define product strategy and success metrics, prioritize a roadmap, drive A/B testing, and collaborate with product and engineering to deliver. This is a product leadership role, not a GM or pure growth marketing role. /div
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div strong Proven cross-functional collaboration /strong — able to drive alignment across teams (design, engineering, data, commercial), manage external partnerships, and navigate regulatory conversations. Effective at aligning resources between Local and Global organizations. /div
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div strong Deep local market knowledge and an established local network /strong — you understand local user behaviors, payment ecosystems (e.g., PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa, depending on region), regulatory environments, and competitive dynamics. You have partners, KOLs, and industry relationships in the region that you can activate. /div
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div strong Consumer product management experience /strong in fintech, crypto, or trading preferred. Candidates with experience managing or mentoring product teams will be considered for the Senior Product Director level. /div
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div strong Excellent written and verbal communication skills in English. /strong Proficiency in Mandarin is a strong plus for effective collaboration with HQ teams. br br /div
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h2 class= heading-2 ace-line old-record-id-doxusKUjfoqh7QZ5RVAXhjX7gig strong Nice-To-Haves /strong /h2
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div Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.). /div
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div Crypto exchange product experience — spot/derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows. /div
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div Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets. /div
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div Hands-on trading experience in FX, equities, or crypto. br br /div
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h2 class= heading-2 ace-line old-record-id-doxusxvzyTH4iZpRPTygm6sKzcf strong Perks Benefits /strong /h2
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div Competitive total compensation package /div
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div L D programs and Education subsidy for employees' growth and development /div
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div Various team building programs and company events /div
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div Wellness and meal allowances /div
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div Comprehensive healthcare schemes for employees and dependants /div
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div More that we love to tell you along the process! /div
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/div div class= content-conclusion div data-lark-html-role= root span class= text-only data-eleid= 18 span class= text-only span class= text-only data-eleid= 6 Notice: br /span /span /span
div data-lark-html-role= root span class= text-only data-eleid= 26 span class= text-only All official /span span class= text-only text-with-abbreviation text-with-abbreviation-bottomline OKX /span span class= text-only vacancies are published on this website. /span /span span class= text-only data-eleid= 28 span class= text-only While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. /span /span strong span class= text-only data-eleid= 29 span class= text-only If in doubt, please apply directly through our official careers website. /span /span /strong /div
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div data-lark-html-role= root span class= text-only data-eleid= 18 span class= text-only Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to /span span class= text-only text-with-abbreviation text-with-abbreviation-bottomline OKX /span span class= text-only 's /span /span a class= link rich-text-anchor __anchor-intercept-flag__ text-content-link href= https://www.okx.com/en-eu/help/okx-candidate-privacy-notice target= _blank data-eleid= 19 data-lark-is-custom= true data-lark-link= true Candidate Privacy Notice /a span class= text-only data-eleid= 20 span class= text-only . /span /span /div /div