Senior Enterprise Product Marketing Manager, Base

div class= content-intro p Ready to do the most impactful work of your career? At a href= https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain utm_source=coinbase Coinbase /a , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for good enough, you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” a href= https://www.coinbase.com/careers learn more about working at Coinbase /a . /p /div p class= mb-2 whitespace-pre-wrap We're hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for a href= https://www.base.org/ target= _blank Base /a , focused on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building onchain. You'll set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead the launches that position Base as the infrastructure layer for onchain trading, lending, and tokenization. /p

p class= mb-2 whitespace-pre-wrap strong What you'll do: /strong /p

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li Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization). /li

li Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles. /li

li Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers. /li

li Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap. /li

li Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them. /li

li Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales. /li

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p class= mb-2 whitespace-pre-wrap strong Required Skills and Experience: /strong /p

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li 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets. /li

li Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results. /li

li Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions. /li

li Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution. /li

li Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion. /li

li Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. /li

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div id= fortidlp-input-element-parent /div div class= content-pay-transparency div class= pay-input div class= description p strong Pay Transparency Notice: /strong strong em /em /strong Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). /p

p /p /div div class= title Annual base salary range (excluding equity and bonus): /div div class= pay-range span $170,765 /span span class= divider /span span $200,900 USD /span /div /div /div div class= content-conclusion ul

li style= font-style: italic; font-size: 8pt; strong em Application Limit: /em /strong Candidates may submit a maximum of 3 applications within a 6-month period. /li

li style= font-style: italic; font-size: 8pt; span style= font-size: 8pt; em strong Equal Opportunity Employer: /strong Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws. /em /span /li

li style= font-style: italic; font-size: 8pt; span style= font-size: 8pt; em strong US Applicants: /strong View a href= https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf Employee Rights /a , a href= https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf Know Your Rights /a , and a href= https://static-assets.coinbase.com/e-verify.pdf E-Verify /a Notice of Participation. /em /span /li

li style= font-style: italic; font-size: 8pt; span style= font-size: 8pt; em strong Accommodations: /strong If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? a href= https://chromewebstore.google.com/detail/screen-reader/kgejglhpjiefppelpmljglcjbhoiplfn Click here /a to download a free compatible screen reader and view the a href= http://www.chromevox.com/tutorial/ strong /strong tutorial /a . /em /span /li

li style= font-style: italic; font-size: 8pt; span style= font-size: 8pt; em strong Data Privacy Arbitration: /strong By submitting your application, you agree to our a href= https://www.coinbase.com/legal/applicant_privacy_notice Candidate Privacy Notice /a . US applicants: By submitting your application, you agree to a href= https://www.coinbase.com/legal/application-arbitration-agreement Arbitration of Disputes /a . br /em /span /li

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