Demand Generation Program Manager | United States | Remote

div class= content-intro p Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at u span a href= http://grafana.com target= _blank grafana.com /a /span /u and follow us on u span a href= https://www.linkedin.com/company/grafana-labs/ target= _blank LinkedIn /a /span /u and u span a href= https://twitter.com/grafana target= _blank X /a /span /u u . /u /p

p We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do. /p

p You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity. /p /div p strong The Opportunity /strong /p

p Grafana's Demand Generation team creates and accelerates pipeline across the full customer journey. We run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals surfaced directly to sales leaders, and agentic workflows that handle work that used to take teams of specialists. /p

p Our webinar program is one of the highest-leverage things we run: technical, practitioner-first sessions on a weekly cadence across AMER, EMEA, APAC and LATAM, putting the product in front of the people who would actually use it. Hands-on sessions, not sales pitches. /p

p We're hiring a Webinar Program Manager to own it. This is a specialist seat, not a generalist one. You'll inherit an established program with a documented process and a full handover from the person who built it, and you'll own the operating rhythm from there: the calendar, the presenters, the build and promotion of every session, the follow-up, and the reporting. /p

p This is not a run the playbook role. Sessions run in parallel at a pace no one could manage by hand, so the way to raise quality is to keep automating the mechanics. We expect this person to build with AI as a default and treat automation as a first-class deliverable, not a side project. /p

p You'd be joining a demand gen team that is genuinely rebuilding how the function works, where AI agents run real production programs and the people on the team design the machine rather than turn the crank. The webinar program already produces, and much of the pipeline it touches starts with a session rather than a seller. You're not here to prove webinars matter. You're here to make each one produce more with less manual work behind it. /p

p strong What You'll Be Doing /strong /p

ul

li strong Own the webinar calendar end to end. /strong Presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and the flip to on-demand, across multiple regions and time zones. /li

li strong Keep sessions practitioner-first. /strong Brief technical presenters, shape the outline, and keep a session useful to the audience that registered for it. /li

li strong Bring data to topic planning. /strong Use past performance and downstream pipeline quality to recommend what we run and what we retire, and lock the plan with demand gen and product marketing each quarter. /li

li strong Automate the production line. /strong Extend the automation behind session setup and promotion, and keep pushing into the parts of the process a person shouldn't be doing by hand, including repurposing recordings into other content. /li

li strong Report /strong on what happens after the session. Registrations are the input. Connect sessions to product adoption and pipeline, report it honestly, and flag what isn't producing. /li

li strong Grow the program's reach. /strong Expand into additional languages and formats where the numbers justify it. /li

/ul

p strong What Makes You a Great Fit /strong /p

ul

li 4+ years in demand generation, event marketing, or lifecycle marketing at a B2B software company (open source or developer-focused a plus). /li

li Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions. A cadence you were accountable for hitting, not a handful of one-off sessions. /li

li Hands-on with a webinar platform (ON24, Zoom Webinars, Contrast, Goldcast or similar) and the plumbing behind it: CRM campaigns, registration sync, attendance data, follow-up triggers. /li

li Comfortable working with technical presenters. You can brief an engineer or solutions architect and hold the line on what the audience came for. /li

li Hands-on with AI in your actual work: you've built automations or agentic workflows (or are visibly on that path), and you think about AI as leverage, not a threat or a buzzword. /li

li Comfortable with data: you can pull your own numbers, sanity-check them, and build a program readout a VP would trust. /li

li Strong program management fundamentals. Twenty-plus moving pieces at once is a logistics job before it's a marketing job, and you ship on time without needing a coordinator. /li

/ul

p strong Bonus Points For /strong /p

ul

li Content repurposing at scale: clips, blog, social, on-demand libraries. /li

li Localized program experience, and a view on when translation earns its cost. /li

li Familiarity with the observability, monitoring or open source ecosystem. /li

li Customer.io, Salesforce and a modern data stack (BigQuery or similar). /li

li Experience with product-led motions alongside sales-led ones. /li

/ul

p span style= font-weight: 400; In the US, the base compensation range for this role is $ span data-sheets-root= 1 100,000 /span span data-sheets-root= 1 /span - $ span data-sheets-root= 1 120,000 /span . Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally. /span /p div class= content-conclusion div

p em data-stringify-type= italic *Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range benefits at the beginning of the process. /em /p

p strong Why You’ll Thrive at Grafana Labs: /strong /p

ul

li strong data-stringify-type= bold 100% Remote, Global Culture - /strong As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose. /li

li strong Scaling Organization /strong – Tackle meaningful work in a high-growth, ever-evolving environment. /li

li strong Transparent Communication /strong – Expect open decision-making and regular company-wide updates. /li

li strong Innovation-Driven /strong – Autonomy and support to ship great work and try new things. /li

li strong Open Source Roots /strong – Built on community-driven values that shape how we work. /li

li strong Empowered Teams /strong – High trust, low ego culture that values outcomes over optics. /li

li strong Career Growth Pathways /strong – Defined opportunities to grow and develop your career. /li

li strong Approachable Leadership /strong – Transparent execs who are involved, visible, and human. /li

li strong Passionate People /strong – Join a team of smart, supportive folks who care deeply about what they do. /li

li strong In-Person onboarding /strong - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it. /li

li strong Balance is Key /strong - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. em *We will comply with local legislation where applicable. /em /li

/ul

p strong Equal Opportunity Employer: /strong em Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow. /em /p

p em data-stringify-type= italic Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings. /em /p

p #LI-Remote /p

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div em For information about how your personal data is used once you’ve applied to a job, check out our a href= https://grafana.com/legal/applicant-and-candidate-privacy-policy/ target= _blank privacy policy /a . /em /div

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